Festland and Sanitas Troesch develop the "AI Mood Creator"
With the «AI Mood Creator,» Sanitas Troesch aims to simplify the visualization of custom bathroom designs. Developed in collaboration with the Festland agency, the tool generates a personalized inspiration image with just a few clicks.
The "AI Mood Creator" is based on an AI model that has been trained with images of current bathroom collections. Users select the room size, fittings and design preferences, after which a corresponding mood image is created. The visualizations show fictitious rooms that cannot be implemented 1:1, but serve as a starting point for personal consultation: "The magical moment still takes place in our exhibitions, not in the AI. Because only in the exhibition can everything be experienced haptically and compared directly," explains Marco Serratore. For the Head of Marketing & Communication at Sanitas Troesch, the tool is "ideal for getting an initial idea".
The project was implemented by Festland, which is also responsible for the brand imagery. Although the "AI Mood Creator" is still an experiment, Sanitas Troesch is more than satisfied: Over a thousand images were generated within a short space of time.
