Biggie develops AI solutions for visibility in the digital transformation
Artificial intelligence is fundamentally changing brand visibility, for example in the search sector. Biggie analyzes the new landscape and aims to offer companies a range of technical solutions for dealing with AI-driven search behavior.
The increasing integration of artificial intelligence is profoundly changing the digital search for information. Traditional search engines are losing their dominance, while AI-generated overviews - known as AIOs - can reduce click rates on desktop devices by up to 66%, according to Biggie. As a result, companies are faced with the challenge of realigning their digital presence. Instead of relying exclusively on traditional search ads, visibility within AI-generated responses is becoming more relevant.
Biggie is responding to this development with a portfolio of AI-based services. The "AI Search Audit" analyzes the presence of a brand in various AI search systems, provides comparative values to competitors and makes recommendations for improving visibility. In addition, Biggie offers the development of AI-supported advertising campaigns - using tools such as Advantage+, Performance Max or DemandGen as well as platform-specific applications for Google, Bing or LinkedIn.
Another focus is on the development of individual AI agents, for tasks such as reporting, content creation or customer inquiries. These agents can draw on existing data sources such as websites, social media content or CRM systems. Companies also have access to their own secure AI infrastructure, which can be operated independently of individual LLM providers.
The automation of work processes also takes center stage. By combining several specialized AI agents, internal workflows can be digitally mapped and made more efficient. The prerequisite for this is a well-founded prompt strategy that takes various questioning techniques into account.
"The digital landscape is changing, and artificial intelligence is the key driver of this change," says Zbynek Zapletal, Director AI and Digital Media DACH & CZ at Biggie Switzerland. "Success is no longer measured by clicks alone, but increasingly by digital presence and the strategic use of AI in all areas of the company." According to Zapletal, Biggie no longer sees itself primarily as a media agency in this context, but as a developer of AI solutions for strategic brand growth.
