Studio Thom Pfister realizes appearance for Haco at PLMA 2025

Studio Thom Pfister designed the Haco Group's booth for this year's PLMA and visually showcased the «Custom-Made Snacks.».

The Haco Group reportedly focuses on the development and production of custom-made snacks. Studio Thom Pfister was commissioned with the design and implementation of the presentation at the PLMA 2025 international trade fair. The aim was to make the company and its bars visible.

At the heart of the design was a reduced, visually striking staging in which the bars are presented stacked. The implementation was carried out in collaboration with Oliver Hallberg and aimed at clear, aesthetically oriented communication.


Responsible at Haco: Isabelle Brechbühl (Sales Assistant Custom-Made Snacks), Patrick Freiberg (Head of Sales Custom-Made Snacks). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director), Ursula Rytz (Consultant), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Sharon Moor (Graphic Designer).

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