Neo Advertising takes over DAN Media

Neo Advertising, the Swiss company for digital advertising marketing at the point of sale (POS), has acquired DAN Media (Digital Advertising Network). The company specializes in digital advertising media and their marketing. It provides advertisers in Canada and the USA with a network of 65 shopping centers with giant high definition screens. The screens are located in the food courts of 55 of Canada's most prestigious malls, as well as in 10 other malls in New York and Los Angeles in partnership with Clear Channel Outdoor. Neo Advertising was founded in 2003 by Christian Vaglio-Giors and Alexandre de Senger and is now the Swiss market leader in digital point-of-sale advertising and is represented in Germany, Spain and Belgium.