Omnicom Media Group Switzerland receives marketing mandate from SHV
The Swiss Handball Federation (SHV) has entered into a new partnership with Omnicom Media Group Switzerland. The goal of the partnership is to strategically raise the profile of handball in Switzerland and further develop its marketing efforts.
OMG Switzerland is now responsible for the SHV's marketing strategy. The collaboration includes developing a sponsorship and sales concept, conducting target group and image analyses and providing operational marketing support.
The first visible measure was a joint campaign in the run-up to the Switzerland-Germany European Championship qualifier in Zurich's Hallenstadion on May 7, 2025. Between April 14 and May 6, a DOOH campaign was played out in sports-related environments in Zurich and Winterthur.
Jens Brecht, CEO of OMG Switzerland and Austria, is delighted about the partnership: "Handball is booming in Switzerland and we have two successful national teams that we can support with our expertise."
Chantal Wick, Head of Marketing at the SHV, adds: "With Omnicom Media Group Switzerland, we now have a professional partner at our side who will support us in strategically developing handball in Switzerland and making it more visible. The first joint steps, such as the new strategy and the campaign for the European Championship qualifier in the Hallenstadion, already show the great potential of this collaboration."
Pascal Jenny, Central President of the SHV, emphasizes the strategic importance of the mandate: "One of our strategic goals is to double marketing revenue in order to enable the further development of the Swiss Handball Federation and the implementation of the vision 'Swiss handball strengthens the cohesion of a modern, constantly changing society'. This requires creative approaches and concepts, an efficient sales force and a lot of passion for the sport of handball."
