Andfrank provides expert advice for the GFH alliance association
With the focus topic «Skin Health: Consultation and Treatment,» the GFH Alliance and the Andfrank agency will launch a national campaign in June 2025. The campaign aims to position Swiss pharmacies as competent, accessible points of contact for skin problems—no appointment needed, no barriers, right on the spot.
Skin problems affect many people and are often associated with shame, insecurity or time pressure. Quick and competent support is often required. Everything else is secondary - hau(p)tsache, the right help comes quickly. This is what Andfrank's current campaign aims to visualize.
The simple but effective play on words makes the topic of skin health visible and gets to the heart of the matter with pointed headlines such as "Competent advice for skin" or "Quick help for skin". The aim is to position the pharmacy as an uncomplicated and professionally strong point of contact.
The campaign is aimed at the broad Swiss population, which is to be addressed with eye-catching POS material in pharmacies and accompanying measures on TV, (D)OOH, social media, online banners and a comprehensive information website.
Visually, the campaign builds on the communication platform that has been in use for over six years. It carries the central message consistently through all channels: The pharmacy - the direct route to recovery.
Responsible at Verein Bündnis GFH: Dunja Anken, (Campaign Management), Marc Anken (Campaign Management). Responsible at Andfrank: Amelie Teufel (Consultant), Kathrin Summerauer (Managing Director), Katharina Eugster (Art Direction & Animation), Vivian Darges (Art Direction), Michaela Blatter (Graphic Design), Samir Kurtisov (Polygraph), Ramon Alder (Creative Direction), Jaqueline Kramer (Media Planning) DubDub Studios (Sound Studio).
