Swiss Ice Hockey: Reinhard becomes Director Digital Transformation & Strategic Communication
Monika Reinhard will assume the newly created position of Director of Digital Transformation & Strategic Communication at Swiss Ice Hockey effective early September 2025. She brings international experience from the Champions Hockey League and will join the executive board.
Swiss Ice Hockey is filling a new key role on the Executive Board: Monika Reinhard will take up the position of Director Digital Transformation & Strategic Communication in September 2025. The 41-year-old has worked for the Champions Hockey League CHL since 2015, including as Communication & Digital Media Director and most recently as Chief Operating Officer.
With a Bachelor's degree in journalism and communication and an Executive MBA in digital transformation, Reinhard has proven expertise in communication, digitalization and sports management. In her new role, she will help shape the digital and strategic development of the association. The focus will be on expanding digital platforms to strengthen fan loyalty and implementing Swiss Ice Hockey's digital strategy. Reinhard will also continue to develop the IT infrastructure and work on an integrated communications strategy together with the Head of Communications, Finn Sulzer.
SIHF CEO Martin Baumann underlines the importance of the new role: "With Monika Reinhard, we are gaining an experienced personality with an international perspective and sound know-how in the areas of digitalization and communication. She will play a central role in making Swiss Ice Hockey strategically and digitally fit for the future."
