Vitamin 2: Kambundji power for new Rausch product
The hair care brand Rausch is launching a new express treatment. Vitamin 2 produced the launch video featuring Mujinga and Ditaji Kambundji, which was created in the form of a branded documentary.
Rausch presented the new Repair Express treatment in Bern in mid-May. The product launch is being supported by Mujinga and Ditaji Kambundji, who are acting as brand ambassadors. According to Rausch, the two top athletes are not only convinced users of the products, but also stand for values such as naturalness, effectiveness and well-being - terms that characterize the traditional company's understanding of the brand.
For the launch, the St. Gallen agency Vitamin 2, together with creative director Martin Fuchs, director Sven Wedekind and the film production company Boutiq, produced a launch film in the style of a branded documentary. The production combines the everyday sporting lives of the two athletes with the application of the new Repair Express treatment.
The measures can be seen on various channels such as OOH, in consumer and trade media as well as digitally on social media platforms.
Responsible at Rausch: Birgit Schäfer (Chief Marketing Officer), Esther Widmer (Head of Communication), Sophia Hermann (Assistant Marketing Manager). Responsible for vitamin 2: Jan Hasler (key account, concept), Milica Rakic (project management, consulting), Lisa Potocnik (graphic design), Linda Peter (graphic design). Network partners: Martin Fuchs (Creative Direction), Sven Wedekind (Director), Boutiq (Film Production), Lea Meienberger (Photography).
