Wecatch develops brand identity for Estia - Home of Taste
The Zurich-based agency Wecatch developed a comprehensive branding strategy for the new culinary brand Estia. The project included strategic brand development, naming, and the brand’s visual identity.
Wecatch has implemented a complete brand package for the new Estia - Home of Taste brand. In addition to the strategic brand development, the Zurich agency was also responsible for finding the name and designing the visual identity.
Estia was positioned as a brand that combines high-quality cuisine, modern design and Mediterranean joie de vivre. The name is based on the Greek goddess of the hearth and, according to the agency, is intended to convey warmth, enjoyment and hospitality.
The brand strategy is based on the values of authenticity, quality and emotion. These were translated visually into an image that works with warm colors, typographic clarity and a striking logo.
"With Estia, we wanted to create more than just a product brand - we wanted to convey an attitude to life," explains Delia Guerriero, Design Director at Wecatch. The aim was to "give the brand a soul" and position it clearly in the market.
The new brand world should function both analog and digitally and enable a consistent brand experience.
Responsible at Estia: Lazaros Kapageoroglou (owner, overall responsibility). Responsible at Wecatch Creative Agency: Delia Guerriero (Design Director), Vivien Condrau (Design), Jasmin Wyss (Text & Creative Media), Patrik Ferrarelli (Design), Kevin Casado (Strategy/Consulting).
