Digital relaunch of mobility.ch
With the relaunch of its website by Valencia Kommunikation, mobility.ch is ready for the digital future.
As a long-standing partner of mobility.ch, Valencia Kommunikation was entrusted with a fundamental renewal of the website. The challenge: the car-sharing company's website contains extensive information for users as well as journalistic content that is regularly updated.
Agile and collaborative development
The progressive implementation of the project was already evident in the collaboration with the client. In a collaborative process, the needs of the website were evaluated in various workshops. A subsequent proof of concept was subjected to intensive user testing with real users, the results of which were incorporated into the final design. The extensive technical implementation in close cooperation with the client was carried out in individual sprints using the Scrum method. This ensured that the most important elements of the website were prioritized and that deadlines and budgets were met. With over 300 story points implemented in five months in the MVP (Minimum Viable Product) alone, the complexity of the project is evident. Thanks to this approach, we will now regularly implement new functions and continuously expand the system.
Seamless user experience and user-friendly CMS
In addition to the website relaunch, Mobility also overhauled its brand identity. In collaboration with digital designer Joël Walser, the design and content structure of the website were revised so that both Mobility newcomers and existing customers are guided intuitively and can quickly find what they are looking for. Storyblok, an advanced headless CMS (instead of the previous TYPO3 solution), was chosen to build the website. This makes the site much easier to manage and, thanks to a connection to the Frontify management system, editors can enter their content directly and automatically translate it into four languages. The structured reorganization of the entire content was also implemented jointly - a key success factor for the successful relaunch.
Responsible at Mobility Michèle Bucher (Website Marketing Specialist), Guido Zehnder (Head of Marketing and Communication), Responsible at Valencia Communication Daira Brack (Product Owner & Project Manager), Julia Müller (Frontend Developer), Samuel Giss (Backend Developer), Janson Cheeramkunnel (Senior Frontend Developer), Florian Fasel (Scrum Master), UX/UI Design Joël Walser.
