The main thing is to stand out
Large Formats Movingposter.ch knows how to make advertisements stand out in the most unlikely places.
Large formats The company Movingposter.ch knows how to make advertising stand out in the most unlikely places, and at the Zug trade fair these days, the funny object cannot be overlooked by any of the 75,000 or so visitors. Exclusively suspended above the grounds with around 500 exhibitors, the gag awakens people's desire for coffee. Or even for a coffee machine. It doesn't have to be as big as the gigantic balloon. The special advertisement for Nespresso measures 3.5 by 5 meters. The flying poster was put up in the air by the specialist company Movingposter.ch in Hünenberg near Zug. This municipality has been home to a new development in the Swiss printing industry since February of this year. Movingposter.ch has moved from Holzhäusern to Hünenberg to much larger production premises. With a total of ten printing and finishing machines, specialists here supply the communications industry with mega posters in all possible special advertising formats.
Before the current balloon for Nespresso, a wrapping of the famous Lucerne water tower for Emmi Lacto Tab had already amazed passers-by. Measuring 17 by 15 meters, this mega poster was emblazoned on the historic tower for a few hours in April 2006. The campaign was not authorized by the police and thus generated a huge media response. Emmi was delighted: the new Lacto Tab product launched with this poster was immediately on everyone's lips throughout Switzerland.
Swissair trolleys with advertising covers for the same product also caught the eye at the Olma. On the A1 between Bern and Zurich, the large-format printer positioned a 260 square meter mega poster for the company Oel Brack, which distributes Kendall and Midland products in Switzerland. The poster system was stuck directly onto a façade. An advantage and at the same time a challenge, because "a mega poster should be able to be stretched as hull-free as possible, which also requires precise measurement," explain the specialists. If a poster is stretched in the open air, the statics, substrate and wind force must be measured depending on the size.
It doesn't always have to be gigantic. Movingposter has designed inflatable arches for natural gas. The cult brand M-Budget and the Lucerne event agency Premotion also rely on scissor tents and lettering from Movingposter. The tent and counter, which can be set up in just a few simple steps, are of course designed in the M-Budget look.
It doesn't always have to be advertising. In Zurich, a wrapping on the Hotel Florhof is currently causing confusion. At least from a distance, arriving guests are asking themselves: is this façade real or just painted?
"The photomontage for the Florhof was a major challenge, and the prints also had to be adapted to the scaffolding with centimetre precision," explains Philipp Gloor from Movingposter. The façade of this romantic hotel in Zurich is undergoing extensive renovation. In order to present guests and passers-by with a more attractive view than bare scaffolding during the renovation work, Movingposter.ch covered it with large-format prints on a grid. Elaborate photomontages are used to show the façade as the hotel should look after the renovation. "The client, architect and passers-by are delighted," says Gloor. Anyone walking up Florhofgasse in Zurich does not actually see at first glance that the building is being wrapped.
With five large-format printing systems with a print width of up to five meters, Movingposter.ch can offer "high quality even with short delivery times". In addition to tents in various shapes, large-format product replicas or inflatable advertising pillars, advertising blimps from 2.5 to 9 meters in length are also available for purchase and hire.
Andreas Panzeri
Before the current balloon for Nespresso, a wrapping of the famous Lucerne water tower for Emmi Lacto Tab had already amazed passers-by. Measuring 17 by 15 meters, this mega poster was emblazoned on the historic tower for a few hours in April 2006. The campaign was not authorized by the police and thus generated a huge media response. Emmi was delighted: the new Lacto Tab product launched with this poster was immediately on everyone's lips throughout Switzerland.
Swissair trolleys with advertising covers for the same product also caught the eye at the Olma. On the A1 between Bern and Zurich, the large-format printer positioned a 260 square meter mega poster for the company Oel Brack, which distributes Kendall and Midland products in Switzerland. The poster system was stuck directly onto a façade. An advantage and at the same time a challenge, because "a mega poster should be able to be stretched as hull-free as possible, which also requires precise measurement," explain the specialists. If a poster is stretched in the open air, the statics, substrate and wind force must be measured depending on the size.
It doesn't always have to be gigantic. Movingposter has designed inflatable arches for natural gas. The cult brand M-Budget and the Lucerne event agency Premotion also rely on scissor tents and lettering from Movingposter. The tent and counter, which can be set up in just a few simple steps, are of course designed in the M-Budget look.
It doesn't always have to be advertising. In Zurich, a wrapping on the Hotel Florhof is currently causing confusion. At least from a distance, arriving guests are asking themselves: is this façade real or just painted?
"The photomontage for the Florhof was a major challenge, and the prints also had to be adapted to the scaffolding with centimetre precision," explains Philipp Gloor from Movingposter. The façade of this romantic hotel in Zurich is undergoing extensive renovation. In order to present guests and passers-by with a more attractive view than bare scaffolding during the renovation work, Movingposter.ch covered it with large-format prints on a grid. Elaborate photomontages are used to show the façade as the hotel should look after the renovation. "The client, architect and passers-by are delighted," says Gloor. Anyone walking up Florhofgasse in Zurich does not actually see at first glance that the building is being wrapped.
With five large-format printing systems with a print width of up to five meters, Movingposter.ch can offer "high quality even with short delivery times". In addition to tents in various shapes, large-format product replicas or inflatable advertising pillars, advertising blimps from 2.5 to 9 meters in length are also available for purchase and hire.
Andreas Panzeri
