Facts: Trend reversal

Magazine The news magazine is visibly recovering after its relaunch The return of the only Swiss-German news magazine Facts to the groove of its founding days in terms of content and form seems to be proving its worth as a concept. In any case, the magazine's advertising market budget is up on the previous year, with a delay in the months of September to November due to the summer slump. "Advertisers have reacted positively to the relaunch," comments Editor-in-Chief Andreas Durisch on the current situation. Good customers have even returned. In the reader market, Durisch speaks of predominantly positive effects. With a stable reach, the trial subscriptions have converted well. Circulation is growing and there have been significantly fewer departures than when the paper was last lifted in 2004. "We are now in a growth phase," Durisch summarizes. However, it has not been possible to reverse the trend in individual sales.
The new Facts has also made good progress in terms of content and the fusion of culture and lifestyle in the new lifestyle section has been well received. "Facts can once again set the tone in terms of content," says Durisch, referring to the special issue on Nineeleven.
Compared to competitor Weltwoche, which Durisch sees mainly in the advertising market, the claim "first the facts and then the opinion" has positioned the paper well, which has proven to be strategically correct after six months. In contrast to Weltwoche, Durisch describes his paper as "more magazine-like". Whether the competition will also manifest itself in terms of content depends on the course taken by the new majority owner Roger Köppel.    
René Worni