Blueheart for Eniwa: What is your personal "e"?
An employer branding campaign by Blueheart for the energy provider Eniwa shows that it is the people who make a company and its services truly special.
In its current campaign, the regional energy supplier in the Aarau area is calling on the entire team to "Bring your 'e' to the table!". The idea for this came about in a co-creative process between the Aarau agency and the broad-based Eniwa team - from apprentices to marketing, communications and HR professionals.
The green "e" stands for Eniwa, but also for the core employer branding values: fulfilling, developing, successful, energetic. These are expressed in the campaign through authentic testimonials. In the image film, on posters, e-panels, bus hangers, on the Website and on social media, employees from a wide range of professions talk about what makes their personal "e" special. The aim is to convey a credible and diverse image of the Eniwa employer brand.
The idea of the "e" will continue to be anchored in the team and the company in the future. Every single "e" counts and ultimately makes the difference. Enthusiasm, empathy, efficiency, excellence and much more - there are no limits to the creative play with the "e".
Responsible at Eniwa: Michael Itin, Head of Marketing; Mirjam Caruso, Head of Human Resources; Tamara Treyer, Recruiting Specialist; Diana Arnold, Head of Vocational Training; Daniel Diepolder, HR Business Partner; Stephanie Boksberger, Digital Communication Specialist. Responsible at Blueheart: Hanno Lietz, CD Text / Concept; René Moor, Text; Marianne Kieser, Graphic Design; Emanuel Schweizer, Film and Multimedia; Marc Meyer, COO; Janine Erismann, Account Executive. Filmpartner Professional.ch: Michael Jacobsen, Managing Director.
