Weber Habeke puts Betty TV in the right direct marketing light

The Betty TV remote control allows viewers to interact directly with the television program. For viewers it is entertainment, for marketers and advertisers it is a new channel for placing products and messages.With the Betty TV remote control officially launched on June 9, viewers can interact with television. During certain programs, messages with background information, quizzes or sales offers appear on the display. Viewers can answer questions or take part in competitions at the touch of a button. Betty is a stroke of luck for the marketing and advertising industry, as the system allows the target group to be reached more directly and cost-effectively than any mailing. Television is thus increasingly becoming a direct marketing tool, writes Weber Harbeke in a press release issued on Thursday.
Weber Harbeke wants to make these advantages of Betty attractive to new B2B customers by means of advertisements in the trade press. The advertisements will run from November this year until spring 2007.