AI in the marketing job: leading instead of executing

Writing, designing, and analyzing—AI tools handle all of that today. What’s left for marketing professionals? Through continuing education, they must learn to focus more on leading than on executing.

Irmela Schwab - May 30, 2025

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AI in the marketing job: leading instead of executing

Writing, designing, and analyzing—AI tools handle all of that today. What’s left for marketing professionals? Through continuing education, they must learn to focus more on leading than on executing.

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