Swiss Poster Research launches new planning tool
Outdoor advertising now also has a neutral and cross-provider planning and evaluation tool. The new SPR+ Expert planning tool was presented to the industry on October 26, 2006.
Outdoor advertising now also has a neutral and cross-provider planning and evaluation tool. The new SPR+ Expert planning tool was presented to the industry on October 26, 2006.
The move is comparable to the introduction of Telecontrol at the time, according to industry insiders following the presentation of SPR+ Expert. Six years ago, APG and Clear Channel Plakanda (CCOP) promised to jointly establish neutral, cross-provider poster research and to use this as a basis for creating a hard currency for outdoor advertising that could objectively evaluate both individual sites and entire poster campaigns. Swiss Poster Research has now kept this promise, as the organization writes in its press release on Friday.
The SPR+ Expert planning tool can be used for cross-provider planning. Offers can be digitally imported and processed by APG, CCOP and soon also by other poster providers. The tool links important planning parameters into a coherent system and simplifies the planning of different variants. It calculates the industry-standard performance values for each variant, displays relevant components in diagrams and delivers the finished documentation of an optimized poster campaign at the touch of a button.
With SPR+ Expert, out-of-home advertising now also has a modern planning tool as the last basic medium. Based on research that reaches the level of basic research in other media in terms of concept, methodology and accuracy, the tool creates transparency about out-of-home advertising in Switzerland. The planning tool allows the performance and costs of a poster campaign to be compared directly with other media, making it possible to assess the poster medium in the context of intermedia competition.
The move is comparable to the introduction of Telecontrol at the time, according to industry insiders following the presentation of SPR+ Expert. Six years ago, APG and Clear Channel Plakanda (CCOP) promised to jointly establish neutral, cross-provider poster research and to use this as a basis for creating a hard currency for outdoor advertising that could objectively evaluate both individual sites and entire poster campaigns. Swiss Poster Research has now kept this promise, as the organization writes in its press release on Friday.
The SPR+ Expert planning tool can be used for cross-provider planning. Offers can be digitally imported and processed by APG, CCOP and soon also by other poster providers. The tool links important planning parameters into a coherent system and simplifies the planning of different variants. It calculates the industry-standard performance values for each variant, displays relevant components in diagrams and delivers the finished documentation of an optimized poster campaign at the touch of a button.
With SPR+ Expert, out-of-home advertising now also has a modern planning tool as the last basic medium. Based on research that reaches the level of basic research in other media in terms of concept, methodology and accuracy, the tool creates transparency about out-of-home advertising in Switzerland. The planning tool allows the performance and costs of a poster campaign to be compared directly with other media, making it possible to assess the poster medium in the context of intermedia competition.
