Coca-Cola launches Peace Tea in Switzerland
Coca-Cola is launching Peace Tea, a new line of caffeinated iced teas, on the Swiss market. Backed by a broad-based marketing campaign and an exclusive launch event, Coca-Cola aims to appeal particularly to younger target groups.
Peace Tea was first launched in North America in 2009 and is reportedly very popular there - especially with a young, active audience. Switzerland is now the first international market in which the brand is available.
The new product line combines black tea with yerba mate, green coffee bean extract and natural fruit flavors, with each flavor containing 75 mg of caffeine. With four flavors - Lively Lemon, Mighty Mango, Berry Boost and Punchy Peach - the drink is designed to meet the needs of an active, trend-conscious target group.
Accompanying multichannel campaign
The market launch will be accompanied by a comprehensive marketing campaign. National POS activations, online and social media campaigns, influencer collaborations and targeted sampling campaigns are planned. The launch will be complemented by digital content and an eye-catching presence in urban areas. The aim is to draw the attention of a young, trendy target group in particular to the new drink.
An exclusive launch event on May 22 with local partners from the creative and fashion scene also promises various surprises.
