Goldbach Media launches new cross-media unit
With "Crossfactory", the marketing organization Goldbach Media is launching a new unit for cross-media services. Peer Dittmar is the head of Crossfactory.
With "Crossfactory", the marketing organization Goldbach Media is launching a new unit for cross-media services. The newly created unit sees itself as a competence center for cross-media communication activities and focuses on consulting, media-specific conception, project management and complete order processing. Crossfactory will enable the development and implementation of convergent, networked and interactive communication solutions, according to the company. The focus will be on supporting clients and agencies in the conception and implementation of cross-media communication measures.
The unit is based on the Cross Network, an association of independent service providers from the communications market and the companies of the Goldbach Media Group, and the Crossmedia Development Process, a process-oriented methodology for the development and implementation of crossmedia campaigns.
Peer Dittmar has built up Crossfactory since February 2006 and now heads the unit. Most recently, Dittmar worked for five years at Swisscom Fixnet/ Bluewin in product management and business development. Prior to that, he worked as a customer consultant at Avantgarde Gesellschaft für Kommunikation in Munich and as a radio specialist and newsreader at various German radio stations, most recently at NRJ Sachsen.
The unit is based on the Cross Network, an association of independent service providers from the communications market and the companies of the Goldbach Media Group, and the Crossmedia Development Process, a process-oriented methodology for the development and implementation of crossmedia campaigns.
Peer Dittmar has built up Crossfactory since February 2006 and now heads the unit. Most recently, Dittmar worked for five years at Swisscom Fixnet/ Bluewin in product management and business development. Prior to that, he worked as a customer consultant at Avantgarde Gesellschaft für Kommunikation in Munich and as a radio specialist and newsreader at various German radio stations, most recently at NRJ Sachsen.
