What can be done against sexist advertising?
They’re still around: posters that use images of naked body parts to advertise some product or another. The City of Zurich’s Office for Gender Equality has now published information, guidance, and tips on the topic on its website.
They still exist: posters and advertisements that reinforce clichés about being female or male, convey role stereotypes or advertise some product with naked body parts. As the topic has recently become increasingly controversial, the City of Zurich's Gender Equality Office has now published information on the topic of "Gender-discriminatory advertising" on its website. For example, the site provides an overview of the legal situation, points out possible complaints, provides links and literature references and presents current examples for discussion.Sexist advertising has been an issue at the specialist unit for several years. In 1998, for example, it published a flyer that has since been copied many times and organized specialist conferences with advertising experts and internal administrative workshops. In addition, the City of Zurich's advertising department provides advice, gives lectures and appears on numerous panels on the subject. The head of the department, Dore Heim, is also an expert at the Swiss Commission for Fairness in Commercial Communication.
