Giger & Partner with a brush-up for the WTC
The World Trade Center in Zurich is not about modesty. "The one and only" is its slogan, because in addition to 16,000 square meters of space, it has many things that set it apart from a mainstream office building. For example, the new communicative appearance.
The World Trade Center in Zurich doesn't focus on modesty. "The one and only" is its slogan, because in addition to 16,000 square meters of space, it has a strategically perfect location, a multifunctional conference center for 1,000 people and its own day nursery. To ensure that the WTC also stands out from the mainstream of office buildings in terms of communication, the Zurich advertising agency Giger & Partner took care of the communicative renovation work: the development of the new logo, the advertising campaign, the image brochure and a direct mailing. So that the letting works.
