Ruf Lanz for Hiltl: vegetable bouquets in honor of all mothers
May 11 is Mother's Day. Ruf Lanz and vegetarian pioneer Hiltl are celebrating all mothers with lovingly arranged vegetable bouquets.
Ruf Lanz has been designing campaigns for the world's oldest veggie restaurant since 2006. "Markus Ruf and his team are always surprising us with crisp ideas that appeal to our fans and attract new guests," says Chairman of the Board Rolf Hiltl, fourth-generation owner of Hiltl. "The most recent example is the intergenerational Mother's Day campaign."
With a visual analogy, children of all ages are inspired "through the flower" to surprise their mothers on Mother's Day with an invitation to Hiltl - for brunch, lunch or dinner. And to give them the most precious gift of all: time and attention.
A colorful bouquet of measures was put together for the Hiltl Mother's Day campaign. It can be seen until Mother's Day on printed and digital posters, postcards, POS material, online ads and social media measures.
Responsible at Hiltl: Patrick Jungi (Managing Director), Simone Saner (Head of Marketing & CRM), Rolf Hiltl (overall responsibility). Vhe responsible at Ruf Lanz: Markus Ruf (Creative Direction), Catherine Martin (Art Direction & Visual Composing), Gian Marco Juon (Consulting Management), Sherif Ademi (DTP). External partners: RTK Media Technology (Lithography).
