PostFinance invents the Postcard ticket

The yellow plastic from the post office has a new application: it is also a concert ticket. Concert tickets can be booked online directly onto the card. PostFinance is also offering preferential conditions for using the new service. The associated campaign was created by Publicis. Based on this, Maxomedia in Berne has staged a large-scale online campaign on high-profile online portals such as Cineman.ch, Usgang.ch and Tillate.ch. The young target group in particular is expected to jump on board the new offer. And another PostFinance online campaign is also aimed specifically at this target group: anyone who subscribes to the new newsletter can win a VIP event in a prize draw.