Rawcut designs new corporate identity for Openair Frauenfeld
The Openair Frauenfeld is turning a new page and evolving into an experiential festival, featuring a comprehensive redesign, a new tagline, and a clear repositioning of its content. The new look was created by Rawcut.
Openair Frauenfeld is reinventing itself and repositioning itself as an experience festival with an international character that combines music, culture and community in a new way without losing its cultural roots. With the relaunch, Openair Frauenfeld is positioning itself as a place where music, style, visuals and community merge - a festival experience of the next generation.
Under the new motto "Skyline of No Limits", the festival opens up a visual world that goes far beyond the classic music festival. The look was developed by the agency Rawcut together with the strategy partner Superlobby. The focus is on a bold design with dramatic elements such as petard smoke, 3D elements and brute concrete monoliths.
"The new design not only conveys music, but also a feeling of boundless energy and community - in the spirit of 'No Limits'," explains Harun Dogan, Creative Director at Rawcut.
The visual change is particularly evident in the new festival logo: a pink, blown-up typography that is used as a key visual in animations, out-of-home subjects and digital applications. The new brand world is dynamic, colorful and emotional - and is intended to appeal not only to die-hard hip-hop fans, but also to a broader, international audience.
