Starting signal for a new television experience
The advertising agency Jung von Matt/Limmat promises «always something good» with its launch campaign for Bluewin TV.
Television Jung von Matt/Limmat promises "always something good" with the launch campaign for Bluewin TV. With Bluewin TV, a completely new television experience is conquering Swiss living rooms. There was correspondingly great interest in the media and, of course, among the competition when Bluewin wanted to present the long-awaited baby - the birth was postponed several times - to the public for the first time last week.The new television via the telephone connection was launched at the beginning of November and, thanks to Jung von Matt/Limmat, is already in everyone's sights. The agency has been looking after Bluewin since 2001 and has been "working very intensively" on the television campaign in recent months, as CD Tom Seinige reveals. So we can expect a flood of information about Bluewin TV.
The most elaborate means of communication is a 74-second cinema spot. The TV version has 60 seconds. The general spot was shot by Rosas'n'Co with Cannes winner and new directing shooting star Nicolas Caicoya. There are also four themed spots focusing on individual content on Bluewin TV, such as sporting events like the UEFA Champions League or video on demand with 500 films around the clock.
The basic offer now includes more than 100 TV channels, including of course all the usual national, international and regional TV stations, which reach the TV sets in Swiss living rooms directly via the telephone line. "So you can now cancel your conventional TV connection with confidence, subscribe to Bluewin TV instead and receive the TV program via your normal telephone connection," says Marc Werner, Head of Marketing & Sales at Swisscom Fixnet.
In addition to the program offerings, Bluewin TV also impresses with all the functions that make watching television more comfortable. Starting with over 100 hours of recording capacity and the option to pause current programs and resume them later at the same point, through to remote programming via the Internet or cell phone.
The launch campaign for Bluewin TV is based on the overarching motto "There's always something good coming here". As a key image, the creative team chose a light panel, like the ones you would find above the entrance to a Broadway movie theater. "We see this as a symbolic realization of a great experience," explains Seinige. The key visual also appears in advertisements. The highly recognizable symbol can be used in a variety of ways and should accompany the campaign for a long time to come. There are also below-the-line measures, Internet applications, direct mails and a roadshow organized by Bluewin.
Andreas Panzeri
The most elaborate means of communication is a 74-second cinema spot. The TV version has 60 seconds. The general spot was shot by Rosas'n'Co with Cannes winner and new directing shooting star Nicolas Caicoya. There are also four themed spots focusing on individual content on Bluewin TV, such as sporting events like the UEFA Champions League or video on demand with 500 films around the clock.
The basic offer now includes more than 100 TV channels, including of course all the usual national, international and regional TV stations, which reach the TV sets in Swiss living rooms directly via the telephone line. "So you can now cancel your conventional TV connection with confidence, subscribe to Bluewin TV instead and receive the TV program via your normal telephone connection," says Marc Werner, Head of Marketing & Sales at Swisscom Fixnet.
In addition to the program offerings, Bluewin TV also impresses with all the functions that make watching television more comfortable. Starting with over 100 hours of recording capacity and the option to pause current programs and resume them later at the same point, through to remote programming via the Internet or cell phone.
The launch campaign for Bluewin TV is based on the overarching motto "There's always something good coming here". As a key image, the creative team chose a light panel, like the ones you would find above the entrance to a Broadway movie theater. "We see this as a symbolic realization of a great experience," explains Seinige. The key visual also appears in advertisements. The highly recognizable symbol can be used in a variety of ways and should accompany the campaign for a long time to come. There are also below-the-line measures, Internet applications, direct mails and a roadshow organized by Bluewin.
Andreas Panzeri
