Coop bundles advertising bookings via Audienzz Adconsole
Coop is now using Audienzz’s Adconsole advertising platform to manage its advertising campaigns. The solution enables centralized management of print, digital, and POS advertising spaces and has been customized to manage retail media advertising spaces.
With the aim of managing its retail media advertising more efficiently, Coop is now relying on the Adconsole advertising platform from digital marketer Audienzz. The system was expanded specifically for Coop and integrates advertising media at the point of sale (POS) in the sales outlets in addition to traditional print and digital advertising channels.
The platform consolidates all of Coop Retail Media's advertising space in a central system. This includes, among other things Coop newspaper with a weekly reach of 3.3 million readers, the e-commerce platform Coop.ch with around 800,000 weekly visits and advertising space in the retailer's more than 2,400 stores, according to Audienzz.
With the introduction of the Adconsole, all bookings, from offer creation to delivery and billing, can be processed automatically and across all media. An additionally developed module for POS advertising enables the integration of location-based advertising spaces, which is particularly important for retailers with a physical branch network.
Markus Graber, Head of Retail Media at Coop, explains: "With Adconsole, we are optimizing our internal processes and at the same time offering our customers an uncomplicated process for creating and delivering their advertising material. The tool is also expandable and can be continuously adapted to our diverse range of advertising."
Audienzz is also satisfied with the cooperation. Simon Jordi, Head of Audienzz Software, emphasizes: "The fact that our ad management tool is also used beyond the media industry shows its great potential. We are convinced that other retailers will also be able to benefit from the Adconsole in the future to manage their advertising more efficiently."
