Circle four for Minergie: If houses could talk
Kreisvier's current campaign for Minergie aims to dispel misconceptions. Surprising testimonials highlight the many benefits of the Swiss building standard.
The "Minergie" label has been ensuring comfort, efficiency and climate protection for 27 years - in new buildings and renovations throughout Switzerland. Prejudices about the Swiss building standard have persisted for just as long. For example, it is said that you can't open the windows in Minergie buildings. The opposite is true: Minergie ensures a pleasant indoor climate all year round - with pleasant coolness in summer and cozy warmth in winter.
The Basel agency Kreisvier has created a campaign for Minergie that aims to charmingly refute these prejudices and get to the heart of the numerous advantages. It gives a voice to those who know best: the Minergie houses themselves. They become likeable testimonials and tell first-hand why Minergie is the climate-friendly solution for new buildings and renovations. It was important that the "faces" of the houses are clearly recognizable and at the same time remain architecturally credible.
The campaign is aimed at private clients as well as architects, planners, investors and real estate developers. It can be seen on social media, online and in trade journals.
Responsible at Minergie: Rahel Guidice (Head of Marketing & Communication), Maja Dzakulin (Project Manager Marketing & Communication), Selina Heimann (Project Manager Marketing & Communication). Responsible at Kreisvier: Désirée Fuchs, Lisa Apolloni (Consultant), Nissrin Asri, Kristina Rieder (Interactive Media Designer), Amaru Eslava (Senior Art Director), Moritz Staehelin (Creative Director, Text).
