Blueheart designs annual report for NKB in digital form for the first time
The 2024 annual report of Nidwaldner Kantonalbank (NKB) has been published exclusively online for the first time. Blueheart and Previon Plus were responsible for the concept and implementation.
The Digital form of the annual report enables a new multimedia experience: a good mix of text, images and video should bring the content to the point in a media-friendly way and with a sharpened target group focus. Tabbed browsing creates a better overview and enables target groups to find the information relevant to them more quickly.
According to Heinrich Leuthard, CEO of NKB, this innovation further strengthens the expansion of NKB's digital channels and creates real added value for its stakeholders.
In addition to hard facts such as key financial figures, annual financial statements and management report, the storytelling surrounding the financial year is also shown to its best advantage: under the motto "More of life", various highlights and the diverse commitment of NKB are presented in the form of exciting short stories. A separate sustainability report is also included for the first time.
Responsible at Nidwaldner Kantonalbank: Daniel Fuhrer, Head of Marketing & Communication; Simon Zumbach, Head of Communication. Responsible at Blueheart: Olivier Kilchherr, CD Art; Hanno Lietz, CD Text / Concept; Daniel Bachmann, CDO; Vanessa Mentha and Gregor Meyer, Consulting; Marianne Kieser, Marina Botic & Paula Di Battista, Graphic Design. Responsible at Previon Plus: Haris Besic, Head of Customer Success.
