Erdmannpeisker for Swisslos: With gold into happiness
The Biel-based agency Erdmannpeisker created the current campaign to launch Swisslos's new "Gold" scratch-off ticket.
The new 1920s-style Rubello ticket costs 20 francs and offers the chance to win a top prize of one million francs.
To promote the new product, Erdmannpeisker developed an eye-catching poster campaign, a TV commercial, social media advertising material and a key visual for the POS.
The modular system developed by the agency made it possible to produce the TV commercial using existing visual material that was also tailored to the content and design of the new Gold scratch card. This modular approach made it possible to realize high-quality campaigns in an efficient and targeted manner and to showcase the individual lots prominently, as the agency writes.
Responsible at Swisslos Intercantonal National Lottery: Anouk Grünert (Head of Product Management Lots), Fabia Leu (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Jenny Ziörjen, Christina Weisser (Art Direction), Laura Fässler (Motion Design), Selina Helbling (Consulting), Markenfilm Zürich (Film Production), Zipmedia (Media Planning).
