USA: Google also wants to get into the radio business

New business ideas from Google flutter into editorial offices every day. The latest plan: the company wants to sell radio advertising via the Internet. It was only announced on Monday that the Internet search engine operator is selling ads in US newspapers on a trial basis (see ). Google has also presented two new offers based on its map service. As the news agency SDA reports, Google wants to start selling radio ads this year. Customers will be able to use the same system that they already use to book advertising on Google websites with search results. According to industry experts, Google is currently looking for advertisers in the radio sector. Rumor has it that the company is planning to pay them around 50 percent more than is customary in the industry. In the long term, up to 1000 employees could be employed in this sector, Google CEO Eric Schmidt once stated.
The source of the advertising to be sold is not yet known. Insiders speculate that Google could take over an advertising contingent from the largest US radio operator Clear Channel Communications for one billion dollars or even acquire a stake in the operator. The internet company had already bought the radio advertising company dMarc Broadcasting at the beginning of the year. Google has also already approached a number of broadcasters to take over advertising space from them.
But enough dreams of the future: Google AdWords has just introduced two new offers based on its map service. Both services are primarily aimed at companies, reports Heise Online. With the industry center, companies can post information about themselves and their products online, which Google embeds in the search. With local ads on the Google Maps products, companies can now also advertise their products and services in a targeted manner. These appear in the Google advertising network both in Google Maps and in the full-text search - with an image if desired.