Bühler & Bühler supports Acker's market entry in Europe
The U.S. auction house Acker is expanding into Europe and will hold its first live auction in Zurich in June. The Zurich-based agency Bühler & Bühler is responsible for the concept, creation, and execution of the communications campaign.
Acker, which claims to be the world's leading auction house for rare top wines, is holding its first live auction in Zurich on June 14, 2025. The event at the Metropol restaurant is part of the company's planned expansion into Europe.
The Zurich agency Bühler & Bühler was commissioned to provide communication support for the market launch in Europe. It is developing a multilingual, multichannel campaign that addresses target markets such as Germany, France, Italy, Austria and the Netherlands in addition to Switzerland. Paid campaigns as well as organic content on social media, influencer cooperations and editorial contributions in specialist media will be used.
The campaign branding was developed specifically for the European market. The first auction is aimed at an international audience, both on site in Zurich and digitally via live bidding.
"Working for a globally active company with such a long history gives us great pleasure - and then around a topic that is full of emotion," says Raphael Bühler, CEO & Partner of Bühler & Bühler. The collaboration is long-term. From 2026, Acker plans to hold up to four auctions a year in Zurich.
