Four books that might interest you

Superpower Sustainable Marketing

Grow with a new marketing model.

• Birgit Berthold-Kremser, Stefanie Kuhnhen, and Franziska Mozart
• Publisher: Haufe
• Year of publication: 2025
• Pages: 256
• ISBN: 9783648184592

Is marketing just about selling products? Not at all. According to the authors of this book, marketing has the «superpower» to transform companies—and even society—toward sustainability and a sense of responsibility. The book shows marketing professionals how they can actively shape change rather than merely reacting to trends. It covers the well-known 4Ps of marketing, new KPIs, and exciting perspectives on the future of marketing. All in all, it’s an inspiring guide for anyone who wants to meaningfully combine marketing and sustainability.

getAbstract rating: 9

Qualities:

• Feasible
• Systematically
• Inspiring

Leading Hybrid Teams Successfully

Here's how to boost team spirit and productivity when working between the office and your home office.

• Alexandra Altmann
• Publisher: Wiley-VCH
• Publication year: 2024
• Pages: 272
• ISBN: 9783527511921

If you want to keep a team of people together—some of whom work in the office and others elsewhere—you’ll need to lead differently than before. Hybrid teams are successful when they have a strong sense of belonging, are skilled at digital communication, and when results matter more than physical presence. Online trainer Alexandra Altmann explains in detail—with plenty of practical tips and examples—how to build such a team and redefine your leadership role. This is how you can bring teams together—no matter who is sitting where at any given moment.

getAbstract rating: 8

Qualities:

• Comprehensive
• Feasible
• Practical Examples

A Practical Guide to Crisis Communication

Strategies for greater credibility, transparency, and trust.

• Marco Cortesi and Stefan Häseli
• Publisher: Wiley-VCH
• Year of publication: 2025
• Pages: 317
• ISBN: 9783527512089

Only those who prepare themselves can successfully navigate potential crises. Crisis communication plays a crucial role in this. In times of multiple crises, no company can afford to fail to plan ahead and practice its procedures for handling a crisis, say the authors of this guide. The book’s structure isn’t always consistent, and there is a lot of repetition. In some places, a more in-depth analysis of the examples is lacking. Nevertheless, this practical guide serves as a good introduction to the important topic of crisis communication.

getAbstract rating: 7

Qualities:

• Feasible
• Practical Examples
• For Beginners

Smart Visualization

Think, explain, inspire, and guide better with Sketch4effects.

• Siegfried Bütefisch
• Publisher: BusinessVillage
• Publication year: 2023
• Pages: 184
• ISBN: 9783869807072

Sketchnotes are a simple way to visualize ideas on the spot. They are not art, as graphic designer Siegfried Bütefisch emphasizes. Anyone can learn to create sketchnotes and use them to enhance their presentation. Sketchnotes are also helpful in group work for developing ideas, explaining connections, and making goals visible. The author provides many practical tips and useful templates for this purpose. With 50 exercises, he gets readers right into the action—turning his book into a sketchbook. You’ll want to get started right away.

getAbstract rating: 8

Qualities:

• Practical Examples
• For Beginners
• Inspiring