Livesystems expands DOOH offering in Zurich
Through a strategic partnership with City Lights, Livesystems will handle the marketing of digital advertising spaces at high-traffic locations in Zurich.
Thanks to the cooperation with City Lights, Livesystems is now marketing digital screens in central locations in Zurich, including in District 1 and the Old Town. The sites are located in urban hotspots with high footfall, such as the pedestrian zone in Niederdorf. Advertisers can book the new spaces directly in the Livesystems advertising network and combine them individually.
As with most of Livesystems' other advertising spaces, the performance of the new screens is evaluated by the market research institute Intervista. The data collected can be accessed in the "Inventory Finder" planning tool and enables data-based campaign planning. With this expansion, Livesystems' Swiss-wide DOOH network will grow to over 13,000 screens.
City Lights owner Jürg Knecht sees long-term potential in the collaboration: "Livesystems is the ideal partner for the future of City Lights AG. Their strong sales team and technical expertise offer the best conditions for successfully marketing our advertising locations in the long term."
