Coca-Cola's Santa Claus distributes cuddly blankets to good customers
From December 6 to 12, the Cola Red Santas will be touring shopping centers throughout the country, telling Advent and Christmas stories and delighting customers young and old with presents.
From December 6 to 12, the Cola Red Santas will be touring shopping centers throughout the country, telling Advent and Christmas stories and delighting customers young and old with presents.
Why is Santa Claus dressed in red? Because 75 years ago the Swedish-American illustrator Haddeeon Dundblom was commissioned by Coca-Cola to draw him that way for an advertising campaign. He used a retired Coca-Cola driver as a model, and today the figure is the epitome of Santa Claus and is known all over the world.
Coca-Cola's chubby-cheeked, bearded Santas are currently gearing up for the new season in Switzerland too, despite the mild temperatures and autumnal colors. They are ready for their annual presence in supermarkets, where this year they are giving away fluffy, soft winter blankets to good customers who buy certain quantities of the drink, as reported by SDA.
The campaigns are accompanied by online competitions and scratch-off promotions. More information and exact dates can be found at MyCokemusic.ch and Coca-cola.ch respectively.
Why is Santa Claus dressed in red? Because 75 years ago the Swedish-American illustrator Haddeeon Dundblom was commissioned by Coca-Cola to draw him that way for an advertising campaign. He used a retired Coca-Cola driver as a model, and today the figure is the epitome of Santa Claus and is known all over the world.
Coca-Cola's chubby-cheeked, bearded Santas are currently gearing up for the new season in Switzerland too, despite the mild temperatures and autumnal colors. They are ready for their annual presence in supermarkets, where this year they are giving away fluffy, soft winter blankets to good customers who buy certain quantities of the drink, as reported by SDA.
The campaigns are accompanied by online competitions and scratch-off promotions. More information and exact dates can be found at MyCokemusic.ch and Coca-cola.ch respectively.
