Does creativity pay off? "Advertiser of the Year" Philipp Skrabal as a guest on the HWZ podcast
Is creativity still the key to success—or has it long since been replaced by algorithms? In the HWZ podcast «Stefanundstefan,» Philipp Skrabal, the 2025 «Advertiser of the Year,» talks with Stefan Eggenberger and Stefan Vogler about the role of creative ideas in today’s communications landscape and why it takes courage to hold one’s own in the digital world.
Philipp Skrabal, Chief Creative Officer and Partner at Team Farner, was named "Advertiser of the Year" 2025 in March (Markt-kom.com reported). In the HWZ podcast "Stefanundstefan" hosts Stefan Eggenberger and Stefan Vogler discuss with Skrabal on the importance of creativity in advertising and the challenges facing the industry. He emphasized that advertising should not only sell, but also convey a message - an attitude that his predecessor Andrea Bison had already highlighted in her laudatory speech.
Creativity and innovation are crucial for success, says Skrabal. Teamwork and understanding the needs of customers are particularly important to him. In a changing digital landscape, he advocates more curiosity and courage to develop your own ideas and break new ground. At the same time, promoting young talent is important to him: Young talents need room to experiment in order to actively shape the future of the industry.
The full episode is available on the usual podcast platforms.
Would you like to find out more about Philipp Skrabal and his ideas for the industry? Click here for the exclusive winner interview with m&k:
"Our industry and our creative product deserve more respect"
