TBWA Health with Kalixan in the allergen-free zone
The Zurich agency TBWA Health has been commissioned to create a communications presence for Kalixan's Calisan product range. Allergies have a hard time with Calisan products. TBWA welcomes Calisan users to the allergy-free zone.
The Zurich agency TBWA Health has been commissioned to create a communications presence for Kalixan's Calisan product range. Allergies have a hard time with Calisan products. TBWA welcomes Calisan users to the allergy-free zone.
Allergies can make life difficult for those affected. Kalixan founder Dr. Thomas Bohner, who suffers from allergies himself, is well aware of this. His company is now launching a real alternative for consumers with skin and allergy problems in the form of Calisan detergents and cleaning products. These hypoallergenic products consistently do not contain enzymes or other biotechnological or genetic additives and are free from colorants and fragrances. The result: healthy skin is protected and diseased skin can heal better.
TBWA Health handled the communication campaign for Calisan products with the help of a specialist and consumer brochure, POS measures and a specialist mailing. The result was a simple and convincing solution: the allergen-free zone. The yellow frame dramatizes the various areas of application that are enzyme and allergy-free thanks to Calisan. Further advertising material is being planned, as the agency writes in a press release.
Allergies can make life difficult for those affected. Kalixan founder Dr. Thomas Bohner, who suffers from allergies himself, is well aware of this. His company is now launching a real alternative for consumers with skin and allergy problems in the form of Calisan detergents and cleaning products. These hypoallergenic products consistently do not contain enzymes or other biotechnological or genetic additives and are free from colorants and fragrances. The result: healthy skin is protected and diseased skin can heal better.
TBWA Health handled the communication campaign for Calisan products with the help of a specialist and consumer brochure, POS measures and a specialist mailing. The result was a simple and convincing solution: the allergen-free zone. The yellow frame dramatizes the various areas of application that are enzyme and allergy-free thanks to Calisan. Further advertising material is being planned, as the agency writes in a press release.
