Family: Two humorous subjects for KPT
In 2025, there will again be two new themes for the KPT insurance company’s branding campaign, once again developed and implemented by Family. For the first time, the agency was also responsible for media planning.
In addition to the products, the new motifs place the uncomplicated, friendly nature of the health insurance company KPT at the center of the communication. Family has been designing and implementing the cross-media campaign for four years. As of this year, media planning and booking has also been added.
"We are breaking old boundaries with the KPT spring campaign: A 360-degree strategy that seamlessly combines TV, OOH, DOOH and digital channels," explains Mareike Hofer, Head of Media at Family. "Thanks to data-driven targeting and real-time optimization, we deliver our messages exactly where they are needed - and at the right moment. Innovation, precision and maximum reach - this is how we are shaping the future of media."
The digital assets, such as various banners and landing pages, were created by Emoticom. The 360-degree campaign was launched last week and can be experienced on various channels throughout Switzerland.
Responsible at KPT: Marc Bissig (overall responsibility), Stefanie Gehrig (campaign management), Shadya Rohner (digital sub-project management), Marco Garbely (text). Responsible at Family: Claudio Catrambone, Svenja Hässig, Jan Walser, Alexandra Niggeler, Linus Konetschnig, Severin Binkert, Marc Ambühl; Media: Mareike Hofer. Production: Stories, Claas Ortmann (director), Jan Mettler (DoP), Arthur Mebius (photography). Responsible at Emoticom: Yves Ackermann, Ellen Burri, Mathias Habich, Patrick Hüttenmoser, Jaana Kaufmann-Bienz, Marijan von Allmen, Léonie Stalder, Marc Wyss.
