Fe Agentur wins employer branding mandate from Zurich Cantonal Police
F/E will further develop the Zurich Cantonal Police’s employer brand and design a modern recruitment campaign. The Baden-based agency successfully won the contract through a public bidding process on Simap.
The police profession is multifaceted and entails a great deal of social responsibility. The aim of the collaboration between Fe Agentur and the Zurich Cantonal Police is to make the diverse job profiles of the Kapo more visible, attract new talent and strengthen the loyalty of existing employees.
According to the agency, it was able to impress with an approach that focuses on people's personal strengths and shows that many already have the potential for this profession. "We want to convey the world of the cantonal police in a genuine and unfiltered way, break with stereotypes and develop an employer brand that matches the values and real-life experience," explains Managing Director Karin Renold.
The implementation of the campaign will start in the coming months, with an initial roll-out in the second half of the year.
