Schläfle Trittibach for B&L Schlauri: Redesign for the anniversary
To mark its 50th anniversary, the Schläfle Trittibach agency carried out a comprehensive redesign for the Eastern Swiss carpentry firm B&L Schlauri, inspired by tree rings.
B&L Schlauri celebrates its anniversary with a big party for all employees and customers and a new corporate identity. The Schläfle Trittibach agency was commissioned to revise the corporate design, website and print products.
The long history of the joinery was the inspiration for the new logo, which was created from the idea of the annual rings of a tree trunk. The letters B and L were created as a monogram, depicted with fine lines. The square shape of the logo and the color concept in red, white and black were retained, which ensures recognition. The revised brand is intended to radiate both precision and professionalism. The renewed design runs consistently through all design and communication areas.
Responsible at B&L Schlauri: Daniel Schlauri (Managing Director). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction); Michael Fuchs (Web Development).
