Cannes Lions now with Integrated Lions

The International Advertising Festival in Cannes has announced a new category. The Integrated Lions will complement the Titanium Lions in future. However, entrants need not worry about the new procedure. This is because all campaigns that use at least three media channels around a creative idea will automatically be judged by the jury for Integrated Lions and the associated Grand Prix, which is also new. In addition, all submissions for Integrated Lions also have the chance to win a Titanium Lion and the Titanium Grand Prix. In future, however, the Titanium designation will be awarded even more selectively only to exceptional campaigns with exorbitantly creative ideas. Next year's Cannes Festival will take place from June 17 to 23.