Cinecom launches new media planning tool

With CinEval, Cinecom is launching a new and efficient media planning tool for cinema advertising. The tool supports advertising clients in the rough evaluation of national cinema campaigns. The program calculates the contact sum and the costs of the media plan on the basis of the spot length entered, the corresponding Cinecom pool and the desired target group. The results are displayed graphically and in tabular form. CinEval is based on the current values of the Cinema Admission Monitor (CAM), the forecasting and post-control tool for cinema campaigns from Cinecom and WEMF, which takes into account seasonal differences in reach. CineEval is now available for free download at the address below and includes data for the whole of 2007, according to the company.