Ruf Lanz: The relocation of Haus Konstruktiv becomes concrete
After more than 20 years at the Ewz Selnau substation, the Haus Konstruktiv Museum is moving to the Löwenbräukunst complex. In Ruf Lanz’s relocation campaign, the new floor plan itself becomes a work of art.
Ruf Lanz has been supporting Museum Haus Konstruktiv since 2015, often with artistic communication measures.
According to Director Sabine Schaschl, "Markus Ruf and his team always succeed in creating unexpected approaches that bring our museum into conversation beyond the initiated art circles". The campaigns have also received numerous awards, most recently the Gold at the Swiss Out of Home Award and the Evergreen of the ADC Switzerland.
This is why Ruf Lanz was also commissioned to design the relocation communication. After more than 20 years in the historic industrial building of the Ewz substation in Selnau, the museum will move to the Löwenbräukunst site in spring 2025.
Under the ambiguous slogan "Our move becomes concrete", the new floor plan itself becomes art. And a loving homage to Piet Mondrian, Fritz Glarner and Camille Graeser. In this way, the public can get a concrete picture of the new premises and the art that will soon be on display there.
The campaign will be played out in the greater Zurich area on printed and digital posters, in advertisements and on social media.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Chief Curator), Andreas Durisch (President of the Foundation Board), Ladina Hurst, Pascal Schlecht (Marketing and Communications). Responsible at Ruf Lanz: Mario Moosbrugger (Art Direction & Visual Composing), Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Markus Ruf (Text), Gian Marco Juon (Consulting), Sherif Ademi (DTP). External partners: RTK Medientechnik (lithography).
