Saatchi & Saatchi Simko decorate Geneva with costume jewelry
From November 2 to 5, the agency Saatchi & Saatchi Simko carried out a street marketing campaign for the brand and jewelry store chain Accessorize, displaying giant necklaces in Geneva.
The Geneva agency Saatchi & Saatchi Simko created a street marketing campaign for the brand and jewelry store chain Accessorize from 2 to 5 November. In collaboration with Swiss designer Damien Regamey, the creative team transformed the city's furniture. For example, huge jewelry necklaces instead of the usual steel barriers prevented cars from driving into the pedestrian zone in the city center. The aim of the concept is to use unusual media as a platform for unconventional ideas.
