RTL AdAlliance launches AdManager for European TV and video advertising
With AdManager, RTL AdAlliance is launching a self-service platform designed to simplify the purchase of TV and video advertising across Europe. Advertisers gain direct access to inventory from leading broadcasters and streaming providers—with automated processes and scalable reach.
The AdManager from RTL AdAlliance is aimed at advertisers who want to book TV and video advertising via a central platform. The solution offers access to inventories from broadcasters such as RTL and Warner Bros. Discovery in Germany, Viaplay in Finland and other European TV and streaming providers. Agencies and companies can address specific target groups and optimize campaigns based on data.
"Now more than ever, advertisers and agencies across Europe have a fundamental need for simplicity in media buying," says Oliver Vesper, CDO and Deputy CEO of RTL AdAlliance. "With the launch of AdManager, we are taking a big step towards making it as easy as possible to navigate our entire video universe across all European markets."
Automation and targeted targeting
The platform simplifies the buying process through seamless integration with the Smartx ad server from Smartclip, RTL Group's adtech division. Advertisers can book predefined media packages or customize campaigns - for seasonal occasions such as sporting events or holidays.
The integrated targeting product Smart Audiences uses viewing habits and demographic characteristics to identify target groups with a high affinity. With over 77 million active smart TVs, 40 million monthly BVOD users and more than 5,000 web offerings, AdManager is positioned as the central platform for European video advertising.
The AdManager was developed in collaboration with DanAds, a provider of self-service adtech solutions.
