Schläfle Trittibach: Reduced aesthetics for Ferandini Cosmetics
Schläfle Trittibach has created a minimalist product campaign for Ferandini Cosmetics that emphasizes the connection between cosmetics and pharmaceutical skincare. With simple product shots and concise headlines, the campaign highlights the brand’s active-ingredient-based cosmetics.
The beauty brand Ferandini Cosmetics embodies sophisticated skincare with a medical approach. The term "cosmeceuticals" refers to products between cosmetics and pharmaceuticals. The skincare line stands for trained and sophisticated skincare with active ingredients that contain a high proportion of plant-based ingredients.
Schläfle Trittibach was commissioned to create a pure product campaign for the cosmetics line. Pointed headlines surround the packshots of the various cosmetic products. The simple design blends seamlessly into the product design. This is in line with the pharmaceutical approach.
The campaign can be seen on social media, posters, advertisements and at the POS in selected stores.
Responsible at Ferandini: Tamara Ferandini (BoD & Managing Director). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (creative direction); Domingo Delgado (photography); Aschmann Klauser (retouching).
