Last but not least: And how is your googlability?

Have you ever looked to see what comes up when you type your name into the Google search engine? This Internet leakage has recently been given the name Googlability. Connoisseurs of the industry know: If you want to be a right-wing "I" company, you also have to cultivate your digital image. Blogs are very much in vogue at the moment, because the prevailing opinion is that they help to achieve positive googlability. Other experts recommend putting as little personal data as possible on the Internet, setting up a permanent self-monitoring system and having compromising material deleted immediately. Links, on the other hand, they consider to be positive, so this increase should be actively worked on. Under the title "Career Killer Google," the German business weekly Wirtschaftswoche has reignited the discussion about the extent to which the urge for self-promotion and exhibitionism, especially in Web 2.0, can permanently ruin job opportunities. The argument: the downside of a CV, failed projects, youthful sins or even slander can be viewed on the WWW by anyone looking for it. Personnel consultants would regularly search for weak points in applications via the Internet. And: every third applicant falls through the cracks because of this web research. Whether however reputation damage was the cause of the displeasure releasing reflection essays to high percentage or other in various on-line guest books, no personnel consultant examines. And there is no patent remedy for enemies who become googlability murderers on the Web. Like much of Web 2.0, Googlability is not tamper-proof. If you don't believe it, google Reiner Fakeman. Profiles have been created for him at various Web 2.0 services and elsewhere on the Internet. There is also a blog, a wish list at Amazon or a Myspace account. Would you hire Reiner Fakeman? He has outed himself as a nerd, likes to cheat and was seen drunk at a party.