Frank McCusker takes over the reins at ICLP

The loyalty marketing agency ICLP has appointed Frank McCusker as its new Global General Manager. McCusker was previously Vice President of the international marketing agency EMEA of Carlson Marketing Worldwide. He will take over the management of the company, which has over 500 employees, and will drive forward the agency's planned major growth, according to a press release. ICLP stands for International Customer Loyalty Programs. The agency implements various loyalty concepts worldwide for companies in the airline, service and consumer goods sectors and is the market leader in its segment. ICLP recently announced the expansion of its Swiss branch in Zurich-Kloten (see ).