Planetactive launches website and online campaign for Bluewin TV

Planetactive Zurich, the full-service agency for digital marketing, has launched a new website for Bluewin TV. Interested parties can find out more about the Bluewin TV offer. They can also check which channels are available in their area and initiate the ordering process for the innovative TV service. With Bluewin TV, over 100 TV channels and more than 70 radio stations can be received. In addition to static product information, the new website also offers dynamic information updated daily. This includes the latest movie offers on Video on Demand or information about sporting events, which can be accessed under Live Events. Visitors to the website can also watch trailers of the films on offer.
The new website is Bluewin TV's central communication platform. This also includes an online campaign developed by Planetactive. In the first phase, high-reach websites will be used to maximize brand awareness and increase awareness of Bluewin TV, according to a press release. In the second phase, which will focus primarily on sales, special interest sites will also be used. In addition to standard and special formats, Planetactive will also use publicity reports and contextual ads.