Thryve Group organizes new Christmas market at Zurich main station
SBB has awarded the contract to revamp the Christmas market at Zurich Central Station to the Thryve Group. In a multi-stage pitch, the agency group emerged as the winner and will take over the organization of the event for five years starting this year. The new concept combines classic Christmas spirit with modern experiences.
Lukas Schneller, Head of Promotions and Events at SBB, explains the choice: "Thryve impressed us with its innovative and thematically networked approach - modern, younger and very family-friendly."
The realignment will be called "Polarzauber" and will include interactive elements such as AR and VR stations, a digital scavenger hunt and a selfie studio in addition to traditional market stalls. In addition, special attention will be paid to sustainability and a balanced mix of local, regional and national providers.
The Thryve Group, which includes the agencies Rawcut, Swissper, Wetalkwithyou and Promotion-Tools, is responsible for all aspects of the event - from branding and marketing to the catering concept and exhibitor support. Marco Eberhard, Managing Partner of the Thryve Group, emphasizes: "The project is already a project close to our Group's heart - a concept that we will bring to life with our entire portfolio, our expertise and our passion."
Further details on the new concept will be published on the website in the coming weeks. Polarzauber.ch published.
