Jung von Matt/Limmat has the BMW spin down pat
BMW wants to emphasize its all-wheel drive expertise with a TV commercial specially tailored to Switzerland. The Zurich advertising agency Jung von Mantt/Limmat found an amazing visual twist for xDrive, the BMW all-wheel drive system.
BMW wants to emphasize its all-wheel drive expertise with a TV commercial specially tailored to Switzerland. The Zurich advertising agency Jung von Mantt/Limmat found an amazing visual twist for xDrive, the BMW all-wheel drive system.
A snow-covered hilltop against a steel-blue sky, accompanied by a speaker: "You are driving over the mountain pass and hit an icy surface. Imagine if there was a four-wheel drive system that sent impulses to the wheels every tenth of a second and could therefore react before your vehicle skidded. Do you know who developed such a system?" One tracking shot later, we know: from the very beginning, the snowy peak was a close-up of the BMW logo. The idea came from Jung von Matt/Limmat, who created the film digitally together with post-production company Treibhaus in an elaborate 3D animation from the first to the last frame.
A snow-covered hilltop against a steel-blue sky, accompanied by a speaker: "You are driving over the mountain pass and hit an icy surface. Imagine if there was a four-wheel drive system that sent impulses to the wheels every tenth of a second and could therefore react before your vehicle skidded. Do you know who developed such a system?" One tracking shot later, we know: from the very beginning, the snowy peak was a close-up of the BMW logo. The idea came from Jung von Matt/Limmat, who created the film digitally together with post-production company Treibhaus in an elaborate 3D animation from the first to the last frame.
