From the city to the mountains: Goldbach Neo and Feratel join forces
With Feratel Switzerland, Goldbach Neo is expanding its out-of-home offerings to ski resorts. Advertisers can now reach urban audiences and winter sports enthusiasts throughout the entire customer journey.
Out-of-home marketer Goldbach Neo is adding advertising space in the Swiss Alps to its portfolio. This is made possible by a new collaboration with Feratel Switzerland, which offers a wide range of advertising opportunities in destinations such as Saas Fee, Andermatt-Sedrun and Crans Montana - from big posters and gondola branding to checkpoint posters.
The combination of both portfolios creates holistic campaign approaches: City dwellers receive impulses for a time-out in the mountains in urban spaces, while creative formats such as DCO implementations refer to the current mountain weather and encourage spontaneous visits.
"The idea of using Digital Out of Home to inspire urban target groups to take a break in the mountains is a perfect fit for our dynamic medium," says Diego Quintarelli, Chief Sales & Marketing Officer Goldbach Neo. Dr. Markus Schröcksnadel, CEO of Feratel, also emphasizes the synergies: "Goldbach Neo is a strong partner for us with highly frequented inventory in the cities and ideally complements our offering in the mountains."
